||CHTA focus on the mainstream and highly-regarded hotel technology products, solutions and services providers of China and professionals with rich hotel IT experience; they represent the highest level of China hospitality technology. CHTA aims to build a unique platform to showcase the development of China’s hospitality technology. This platform not only helps international peers to quickly understand China's hotel technology market, but also helps these international leading hotel technology applications to be implemented in China. Meanwhile, China domestic hotel technology enterprises can leverage this platform to expand its international cooperation. CHTA members will experience an unprecedented integration of China and international leading hotel science and technology.
||CHTA Certification Program will be officially launched and operated in October this year. With the help of CHTA, hoteliers, hospitality technology vendors and related supply chains can easily identify customers’ requirements and make their products and solutions to meet the highest standard. CHTA Certification Program will also help hotels and practitioners to grow quickly and find excellent service providers to meet their development requirements, optimize IT investment cost of hotel enterprises and create a healthy and orderly development environment for the hospitality technology market.
||In view of the current situation of China’s local hospitality technology industry and vendors’ development, CHTA takes industry standardization as its own compelling obligation. CHTA will design, publish and certify China’s local hospitality technology application standards; guarantee the interoperability of products and specifications to meet hotelier’s demand. Hotel technology products and solutions can be aligned with the global standards only through the promotion of standardization.
||CHTA will help international hotel enterprises to quickly understand the China hospitality industry; learn to master the development requirements, policies and regulations of China’s local hotel technology industry. These international market players can adapt to the China’s local hotel management operation and technology implementation environment through CHTA’s advantages of localization, forward-looking policy guide and information released from relevant government departments. Meanwhile, CHTA’s global vision and its international membership resources will help China’s domestic hotel technology vendors to quickly understand and grasp the technology standards and demands of those international leading hotel groups, and hence improving the quality of their products to create more business opportunities.
||Education is the second emphasis of the core working content by CHTA. We will provide different kinds of courses and study chances for our members, helping them to improve their professional knowledge, practice and capability. We also offer prophase guideline to new hotel project implementation and operation management for later stage through joining hands with the academic institutions, advisory bodies and government offices that are in charge of policy issue. CHTA targets to build a distinctive palace of learning which is customized for hoteliers and hospitality vendors, so thousands of members can be benefited from CHTA education plan.
CHTA consists of the following major players:
1. Hoteliers: Ever since the organization was established, we got very strong support from almost all major Chinese and International Hotel Groups. Currently, we have the CIOs from Jin Jiang, Home Inn, Peninsula, Shangri-La, Marriott, MOHG, Langham, Rosewood, Macro Polo, Dorsett, etc. as Executive committee members and advisory board members.
2. Government Authority: Blessed by China Hotel Association, China Hotel and Tourism Association, Ministry of Information Industry etc.
CHTA has also formed a strategic partnership with HTNG in early March this year. CHTA is going to be the bridge between Chinese and Western; standard and non standard from technology perspectives.
3. Academic Association: China Tourism Institute
4. Vendors: There are many interesting niche technologies and products in China that they have no brands, no international exposures. Even for those who are already having big names in China, are facing big challenges when going to the global market. Likewise there are a lot of western technology companies who have been very popular in the other side of the world but they face many issues when expanding into China.
As there are so many things to be worked out, a list of working groups has been formed with following priority:
1) Guest Loyalty Systems
2) In-room Entertainment Systems
As a non-profit making organization, CHTA is purely served and supported by numerous volunteers particularly from the hotelier’s side. We welcome you to join us and contribute to the industry together!